Lynda - Understanding Financial Ratios

Lynda – Understanding Financial Ratios
Video: AVC (.mp4) 1280×720 15&30fps | Audio: AAC 48KHz 2ch | 947MB

(2h 13m Intermediate Feb 02, 2025)
Financial ratios-such as ROI (return on investment) or ROA (return on assets)- are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald’s. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.